27 May Concentrate or consume?

As adults we ask young people to pay attention, key in and focus.

Concentrate- upon conversation in the classroom,when using tools in a workshop and particularly behind the wheel of a car. “Concentrate or kill” was just one of many provocative strap-lines targeting drivers (full) attention on the roads. So what to make of this…

https://www.eastlink.com.au/corporate/advertise-with-eastlink

So which is it? Concentrate or consume? The next time you ask a young person to concentrate consider the distractions-their origins, design and purpose.

Mixed messages might just be the real killer.